Psychological Hacks4 MIN READ
Level 4

The Identity Reframe

Lie to yourself until it becomes a personality trait.

Stop saying 'I can't have that' (which implies deprivation) and start saying 'I'm not the kind of person who eats that.' It shifts the struggle from willpower to identity, which is much harder for the brain to break.

Execution Tips

  • Refer to donuts as 'office decoration' rather than food.
  • When offered junk, say 'No thanks, I don't eat that' rather than 'I'm on a diet.'
  • Adopt the persona of an 'athlete' even if you're just starting.

Cautions

  • May result in you being slightly annoying at parties.

Quick Summary

Complexity

Low to Medium

Time to results

Immediate

Unethical Level